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Research papers

Bridging the language gap

This paper discusses one approach in bridging the communication gap between consumers and technical experts. Despite being a fairly simple product to manufacture, beer is a very complex tasting product. Consumer taste test results have historically...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: P. R. Wolf
Company: Molson Coors
June 15, 1989
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Citation

Wolf, P. R. (1989a, June 15). Bridging the language gap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bridging-the-language-gap